(Founder Stories) How Mike Walrath Built Right Media And Sold It For $850 Million

In 2009, when my company worked with Right Media exchange, it was already bought by Yahoo. Even at that time, an exchange was still a new idea to publishers.
The idea, still is to build a platform where advertisers and publishers; supply and demand can meet together to do business.

Thinking further, the business model is said to be a profitable one, from strategic point of view for online advertising. The valuation worths.